Evergreen International is a world leading manufacturer of high quality fishing rods, reels, lures, lines, accessories and equipment. The phrase “Form Follows Function” inspired the engeneers of Evergreen International in the development of product design. Evergreen's production follows the firm convictions that a “tool” can be defined as such only if it can be put to use and carry out its specific functions. As regards its “shape”, we have learnt that this is determined by its function. Consequently shape will never come before functionality. We don’t change shapes or designs only to launch a new product. Quite the contrary, we are convinced that, until the functional requirements of the tool don’t change, its shape must not be altered. In other words, if and when we will change a product's shape, this will happen because we'll have considered that its functions have changed or have been improved. Everything we have done so far and everything we will do in future will not concern products that will capture one’s attention only for their form. Because we are obsessed by functionality. Because we will continue making tools. Because we are Ever Green. The name Ever Green is chosen because it embodies the ideal to remain young forever.
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