Golden Mean

Golden Mean Co. is Japanese company for high-quality fishing tackles at attractive prices! The term Golden Mean originates from the basic concepts of Buddhism signifying “compromise”, the “right amount”, in other words moderation. In other words everything connected with virtue and fairness achieved without going to extremes. In other words, this is the philosophy that assists us when we want to create something. No one is excluded from creating a tool for fishing. But creating something while always trying to identify with whoever is going to use it is not within everyone’s grasp. The “Golden Mean” project is designed to face this difficult challenge, in the hope that the sincerity and enthusiasm that have always distinguished our work can reach all of you.